Our Process

“A satisfied customer is the best business strategy of all” -Michael Leboeuf


Providing our clients with an understanding of every step of the web development process is something we believe very strongly about. We have listed everything for you, so that you are kept informed throughout the entire process. We are just awesome like that!

We start with a brief 10-15 minute phone call to get to know you, your project and to see how many levels of compatibility we have. From there we'll schedule a formal meeting at your offices, residence or hey, even over a nice cup of M&B coffee. We'll scope out your project, discuss design direction, and clarify all of your goals and expectations. After that meeting, we'll provide a detailed quote and projected timeline, and hopefully get started shortly thereafter.

Planning is paramount, and our planning phase ensures our objectives are clear and precise. Once you have accepted our proposal, signed on the dotted line and we have received a 50% Deposit, we then set up a second meeting, so that we can clearly communicate all plans. We can host you in our office, or travel to you for your convenience. We discuss top-level objectives, review our process, go through all of the finer details and start practical planning. You will leave the meeting with a clearly defined list of initial homework and objectives. We will also flesh out the project milestones and projected launch date. Now we move along to the asset collection phase.

Creating, organising, and collecting your website’s assets is a vital part of the process. Your assets consist of text, photos, videos, graphics, testimonials, charts, graphs, staff member details and contact information; pretty much anything that you want to present to the world on your website that delivers the information and experience you want your audience to have. We then create a sitemap, look at content strategy, copy writing, asset organisation, and guide the collection and organisation process as we move along into content input.

During the design phase, we take your sitemap, assets, sketches, and answers to our design questionnaire and let our designers loose! You will be presented with multiple design concepts and directions to review as the concepts take shape, and your feedback will help guide the process. The design phase is totally organic and exciting. Prepare to have some fun!

After the design is approved, we move into the custom programming of your website and implementing all of your website’s functionality (CMS, blog, photo gallery, animations, social media feeds etc.) You will receive a “private link” during the programming stage that will allow you to monitor the progress and watch as everything starts coming together. We are really close to being complete at this point, so you can start getting really excited!

Before we can unleash your website to the world, we have to do a dry run first to make sure that everything is performing as it should be. Once your website has been thoroughly reviewed and prepped for launch, we make any last minute, pre-launch updates necessary and move your site to its new domain ready to be made live and begin its online life.
The 50% remaining balance payment is now collected for completing our project scope.
LAUNCH INITIATED! And just like that, your website that was but a mere vision is now “live” for all the world to experience and enjoy.